You’ve heard of Pink Money, but have you heard of Brazil Money?

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When I was growing up, the bands and pop stars I admired were always very far from where I lived, and the idea of their tours actually reaching my country, Brazil, was an outlandish teenage dream. If pop stars did venture south of the equator, it was an anomaly, and the Brazilian fans of any given artist knew they wouldn’t have the opportunity to see them perform any time soon if they missed out on the event.

This dynamic started to change—at least in Rio de Janeiro, where I lived at the time—in 2011, when the Rock in Rio festival made a comeback and brought international pop stars and bands to the city, offering a relatively affordable (compared to festival tickets nowadays) opportunity to see globally acclaimed acts. I went to see Rihanna and Red Hot Chilli Peppers and the festival hosted other amazing headliners like Shakira, Coldplay, and many, many others. 

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